In its Sustainability Roadmap, the Werner & Mertz Group has set concrete medium and long-term goals to be achieved by 2025. The goal selection is oriented toward the strategic areas of action for the Group.

Werner & Mertz is successful because we adhere to the highest standards of sustainability and thus earn our consumers’ trust in our products and brands. For you and your employees who prove our sustainability claims day after day we bear a very special responsibility.

Our greatest marketing achievement on behalf of our customers is the “democratization of sustainability.” We have been able to present technically complex sustainability concepts so positively and credibly to consumers that they feel good about using our products.  If sustainability is to go mainstream, we have to dispel the notion that the choice is “green” or “clean”. With products from Werner & Mertz, consumers do not have to make  compromises on cleaning performance or quality. In our efforts to get young people more involved, we have taken up environmental challenges that are highly relevant to them and have made sustainability a real part of their lives. We have also generated consumer trust with our implementation leadership in the market. Two of our initiatives address the issues of maximum plastic recycling and surfactants made from plants cultivated in Europe.

The responsible handling of resources is another part of a sustainable lifestyle. Our EMAS-validated production sites are guided by the maxim “Doing the right things right.” Through the resource-conserving use of raw materials we achieve the maximum effect with our work and make sure that the environment – local and global – can maintain its equilibrium. Wherever possible, we close loops. Good quality management and quality assurance are essential in our efforts to prevent any negative effects and malfunctions.

Sustainable thinking and doing form the core of our corporate culture. We measure all our decisions against the primacy of sustainability and promote sustainable ideas without fear of making rectifiable errors. This attitude not only shapes our relationships and cooperation but also informs our holistic view of individuals. We give every employee personal support and encouragement according to his special needs and abilities.

We want to make a sustainable way of life possible for the majority of society and in the process contribute to solving pressing environmental problems like the polluting of our oceans. One way we achieve that is with our Open Innovation strategy in which we make environmental innovations accessible to other market participants beyond the boundaries of our brands and our company. We are convinced that we can positively contribute to environmental protection  and earn consumer trust when our preferred solutions fulfill two criteria: 1. Consistent orientation on ‘scientific majority opinions’ instead of industry interests and 2. Wide-ranging, lasting acceptance on the part of average consumers by dispelling the notion that they have to give up something in order to clean with ecological products.